"Nowadays, marketers put a lot of emphasis on webinars, video campaigns, and other new opportunities to reach their customers.
But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels — email."
Hubspot is one of my go to resources as a digital marketing specialist.
Keep reading to better understand the data behind my recommendation that my clients have an email marketing plan as the foundation of any implementation strategy for digital marketing.
This email marketing report written by Katrina Kirsch at Hubspot provides details and comprehensive data showing why every business should take the time to create and implement an email marketing strategy.
"You might be wondering if email is still a worthwhile marketing strategy. Well, it is.
In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
If you're still hesitant, keep reading — we've cultivated a list of email marketing statistics for 2021 to demonstrate just how powerful email can be.
Email Marketing Stats (Highlights)
There are 4 billion daily email users.
More than 40% of marketers saw budget cuts to email since the pandemic.
64% of small businesses use email marketing to reach customers.
Nearly 1 in 5 email campaigns is not optimized for mobile devices.
Marketers who use segmented campaigns note as much as a 760% increase in revenue.
35% of marketers send their customers 3-5 emails per week.
78% of marketers have seen an increase in email engagement over the last 12 months.
4 out of 5 marketers said they’d rather give up social media than email marketing.
20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity.
74% of Baby Boomers think email is the most personal channel to communicate with brands.
Click Here to read the full Hubspot article